The Key to Increasing Public Trust in Agriculture
Emma Cross
Emma Cross owns and operates Sundance Herefords in Tofield, Alberta, where she combines hands-on ranching with a strong voice in agricultural advocacy. She works at the Canadian Cattle Association and serves as Director of Communications for the Canadian Hereford Association. Emma is also a dedicated volunteer in the beef industry, currently serving as Vice Chair and Secretary for the Do More Agriculture Foundation, and as a member of the Beef Cattle Committee at the Calgary Stampede. In 2024, she won the Alberta Young Speakers for Agriculture competition, further cementing her role as a passionate communicator for Canadian agriculture.
In her session, Building Trust in Agriculture – Why Relationships Matter, Emma will explore how producers can build public trust in a world where most people don’t understand farming. She’ll share why the key to trust isn’t just knowledge transfer—it’s personal connection. Learn how developing relationships with consumers can strengthen trust in agriculture and positively impact producer mindset.
