What the F is in the Way?
Wendy Schneider
Wendy Schneider is a seasoned rancher, executive coach, and founder of Green Hectares. With a deep background in agriculture, rural development, and community transformation, she has spent decades helping families, organizations, and municipalities navigate complex conversations and build cultures that work. Wendy is also the creator of the Conscious Ecology platform and serves as the sector lead for Municipalities, Rural, Food, and Agriculture.
In her session, What the F is in the Way?, Wendy will explore the invisible mental models that shape how families and communities deal with succession, conflict, and change. Participants will learn how to identify where they’re stuck, shift their context, and create new possibilities that support everyone involved. This is a powerful opportunity to rethink how we approach the hard stuff — and move forward with clarity.
Wendy is also a mentor with the Global Institute for the Empowerment of Women and a proud grandmother of five.
